“Buzz” or hype is created around a product, place or experience to enhance its allure.
The restaurant everyone is talking about. The style everyone is buying. The car that everyone is driving. The vacation that everyone is taking.
As social animals, we like being included. We like feeling a part of something. It adds to our self-esteem and feeling of success.
In Chapter X, you are confronted by a vast array of choices. Ask yourself if the attraction is hype or if it’s something that fills you with something more.
